Gender Inequality In Everyday Finances

Founder & CEO smartwaytostart.com,
Author, International Public Speaker, SDG Advocate.

Last February 2020, I recorded a podcast with the World Trade Institute on Women and Risk. As you all know, my advocacy has always been on gender equality and financial literacy for women.


With women making 80% of short-term purchase decisions in the household but only gets involved in 23% of long-term financial decisions. 58% of women are more than happy to let their partners. We need to change that. Women need to be more confident when it comes to making financial decisions and taking reins.


I’ve included my podcast on to this post. I hope you watch it and hope that you can contribute to the discussion. At the end of the day, what will get this going are two things:

    1. Start our younger generations into the financial conversation early. We have to educate our kids early because confidence is developed by the age 5 and adult money habits by the age 7.
    2. Start the conversation on gender inequality when it comes to finances and opportunities. The more we talk about it, the more we can work together with companies,

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