Welometo the world of Financial parenting
Shape your kids’ financial future
FINANCIAL LITERACY
book series
for kids
Marty’s
World
meet our founder
dr. Mara C. Harvey
Did you know?
Our mission
Every child deserves a smart way to start
OUR MISSION is to empower parents to help children develop good money habits that will shape their financial future. We want both girls and boys to become financially confident and literate so the next generation can enter the workforce on equal terms, equipped with the money skills for life and empowered to create a sustainable future.
Explore the books
MARTY’S SMART WAY
BUNDLE + 1 FREE
STICKER SHEET
Get all 5 books + sticker sheet for a reduced price.
Who are we?
The idea for rhymed children’s books on money, ethics and sustainability comes from Zurich-based author, Dr. Mara Catherine Harvey. Mara is a senior manager in finance with over 20 years of experience, and is an active advocate for gender equality. Her deep conviction is that daily money decisions are the most untapped source of positive change, to shape a more sustainable future for our children. Working with her wonderful illustrator, Mariajo Ilustrajo, AOI World Illustration Award winner 2020, she brought the book series to life to empower children across the globe and for all parents to enjoy!
Empower your child and continue its financial education with the other books in our series. Our books help busy parents to educate their children on money and values from an early age, to give them a head-start in life and prepare them for their financial future – it’s short, simple and fun.
The books are suitable for boys and girls alike, and are dedicated to all parents who want their children to grow up financially confident, with strong money ethics and empowered to shape a sustainable future
Testimonials
Many girls’ and boys’ minds have already been set to succeed
"I couldn’t wait to read it all before I express to you my gratitude for being such an inspirational role model not only for women and men around the world but also for kids. I can’t wait for the launch of the next 3 books and store them in my library for the next generation of girls and boys to get educated on this topic on best way possible. It’s so entertaining, so cleverly written, with its funny sides and still disclosing in a frank way very honest facts with clear message for solution!"
Korina Zurich 
"Hi! I am writing to you to thank you for your children's books on money. they were recommended to me by a friend. I bought them for my seven-year-old niece who really liked them and then asked us to put her present money in her bank account! Thank you for providing us with the tools to educate children on money themes. It is crucial and I know that starting early will have a great impact on her life."
A STWS fanSwitzerland 
" Thank you so much for the lovely books. I have read them all this afternoon and I understand now the concepts in your book a lot better than before. In fact, I didn't know about some of them at all. I've now decided to go to the bank tomorrow with my dad and set up my first savings account, I'm very excited about it. I just finished watching your interview on IMEX America and I thought it was very interesting. We went to your website with mum and purchased the secret chapter 3 (digital money) and I hope to read it as soon as the confirmation e-mail comes."
Mollie
Previous
Next
Grab your free eBoook
WE ARE GIFTING to all parents the digital version of Book 1, to give every child an opportunity to start their financial learning journey with Marty & Francis.
- Every child can learn money skills that will shape hers/his financial future
- Each girl can become more confident in talking about money and asking how much a chore is worth – a negotiation skill many girls lack.
- Each boy can learn to earn and to support girls in receiving equal pay for a same chore done equally well.
- Every parent can enjoy precious moments with their child, conveying important money lessons with easy rhymes and beautiful watercolour illustrations.
..
Grab your free eBoook
WE ARE GIFTING to all parents the digital version of our SDG Book & SDG Song, to give every child an opportunity to learn about the 17 Sustainable Development Goals – and start their financial learning journey with Marty & Francis.
- Every child can learn about the World’s To-Do List and how they can contribute: with our rhymes and our song, it’s as easy as learning your ABC!
- Every child can understand how our money choices have the power to shape a more sustainable future.
- Each girl can become more confident in starting to talk about money – a skill many girls lack.
- Each boy can learn about equal rights and the importance of supporting gender equality.
- Every parent can enjoy precious moments with their child, conveying important life lessons with easy rhymes and beautiful watercolour illustrations.
This book is our gift to the world, because we believe that only if people know the problems we need to fix in our world, will we be able to bring forth solutions, together. We are proud to announce that this book has been endorsed and published by the United Nations.
Find more financial parenting tips on our Blog
Monthly Money Tips
Simplify the way you shape your kids’ financial future.
Sign up today for guidance on financial parenting
New short stories about Marty
in your inbox
Tips and tricks on raising
money conscious kids
Latest research, news articles and events
It’s completely free!
