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Why Us?
Why Us?
A Smart Way To Start helps busy parents to educate their children on money and values from an early age, to give them a head-start in life and prepare them for their financial future - and it’s short, simple and fun.
The idea for rhymed children’s books on money comes from Zurich based author, Dr. Mara Catherine Harvey, who works in the financial industry since over two decades. Being surrounded by this topic every day, she realized that daily money decisions are the most untapped source of positive social change and are a key enabler for economic gender equality.
3 key facts triggered her writing: 1.) that confidence is shaped by age 5, 2.) that money habits are largely shaped by age 7, 3.) that many girls already experience pocket money pay gaps by age 10. These insights led her to write this series of books, aiming to empower young girls especially. The books aim to teach girls (and boys alike) the basics of money and finance.
The books are suitable for boys and girls alike, and are dedicated to all parents who want their children to grow up financially confident and with strong money ethics.
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Many girls' and boys' minds have already been set to succeed
The message and tone are perfect!
I didn't have time to look at it while you were here. But I just looked at the little book you brought in and I love it. The message and the tone are perfect. Cheyenne is the perfect age for this book. I may order some to donate to local schools.
Cheyenne's Mum
Your books for children
Hi!
I am writing to you to thank you for your children's books on money. they were recommended to me by a friend. I bought them for my seven year old niece who really liked them and then asked us to put her present money in her bank account! Thank you for providing us with the tools to educate children on money themes. It is crucial and I know that starting early will have a great impact on her life.
Negar Shafeddin
Thank you so much for the lovely books. I have read them all this afternoon and I understand now the concepts in your book a lot better than before. In fact, I didn't know about some of them at all. I've now decided to go to the bank tomorrow with my dad and set up my first savings account, I'm very excited about it . I just finished watching your interview on IMEX America and I thought it was very interesting.
We went to your website with mum and purchased the secret chapter 3 (digital money) and I hope to read it as soon as the confirmation e-mail comes.
Mollie - Irland
Very grateful that people like you are the role models for the next leadership class of women!!! And in India - at the Shanti Bhavan School.
I have also spread the word for equal opportunities and women empowerment through your wonderful hashtag ASmartWayToStart book which has been so warmly received by all the little girls - the future women leaders. Once again, thank you for your generous gift. Surprisingly but not so much, the little boys wanted their own similar book too… and what amazed me the most is that they are curious about the WHY should girls be different from boys when they are equal. Everybody is inspired!
Petronela - Switzerland
"I couldn’t wait to read it all before I express to you my gratitude for being such an inspirational role model not only for women and men around the world but also for kids. I can’t wait for the launch of the next 3 books and store them in my library for the next generation of girls and boys to get educated on this topic on best way possible. It’s so entertaining, so cleverly written, with its funny sides and still disclosing in a frank way very honest facts with clear message for solution!"
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