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Why Us?

Why Us?
A Smart Way To Start helps busy mothers to educate their daughters on money and values from an early age, to give them a head-start in life and prepare them for their financial future - and it’s short, simple and fun.
The idea for rhymed children’s books on money comes from Zurich based author, Dr. Mara Catherine Harvey, who works in the financial industry herself since over two decades. Being surrounded by this topic every day, she realized that daily money decisions are the most untapped source of positive social change and are a key enabler for economic gender equality. This insight led her to write a series of books to empower young girls especially, by teaching them the basics around money and finance.
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