Marty is the main character and money role model of the SMART WAY TO START book series, consisting of 5 paperback books and 1 eBook, available in 3 languages, English, German and French.
Francis, the bluebird, is her best friend and side-kick, who accompanies her on her learning journey.
Through her stories, Marty will introduce your child to money and explain to them how to earn (Book 1), how to save (Book 2), how to spend wisely (Book 3 and it’s secret chapter on digital money, which is an ebook: the same way you cannot touch digital money, you cannot touch this book), how money choices impact our world (Book 4), and what the world needs for us all to thrive (Book 5).
With Marty’s stories we put our 3 Financial Parenting Principles into practice:
1. Children have a positive money role model they can identify with.
2. Marty’s stories make money moments visible to your child, setting the scene for all your financial parenting discussions.
3. And Marty’s stories are all in rhymes, which make for enjoyable repetition: your child will want to read them over and over again!
Our founder & author
Illustrator
Audiobooks narrator
SDG Song
French books
German books
OUR MISSION is to empower parents to help children develop good money habits that will shape their financial future. We want both girls and boys to become financially confident and literate so the next generation can enter the workforce on equal terms, equipped with the money skills for life and empowered to create a sustainable future.