We strive to educate young girls about finance and money
We educate young kids about money, equality and sustainability
“Because money is not just a transmission of value:
it’s a transmission of values.”
The Books’ Mission
Over the past two decades, Mara Harvey’s work in the financial industry led her to explore the profound differences in the ways men and women approach wealth. Very often women feel less financially confident than men in managing money. Research shows that money messages are biased and this bias starts at very young age. Indeed, little girls tend to get less pocket money than little boys, so there is a gender pay gap already at a very early age. This needs to change. Little girls need to know that there is no reason they should earn less than a boy for the same job equally well done. So Mara decided to find a playful way to convey important money messages around equality, earning, saving, spending and sustainability to young children, and to girls in particular. And voilà, four stories on financial confidence for children came to life.
In a very simple yet compelling way, the stories explain important notions of equal pay, financial confidence, sustainability and impact. The author’s hope is that the next generation of children will no longer associate money with power, competition and greed – but rather with positive notions of equality, ethics and environmental impact.
Prepare your children for their financial future
A Smart Way To Start offers financial literacy for kids.
Spend a great moment with your child with these 4 books, written in a fun and engaging
way and accompanied by gorgeous watercolour illustrations.
How the books came to life
It was a comment by Shelley Zalis, CEO of The Female Quotient, during a live stream from the Equality Lounge in Davos at the World Economic Forum 2018, that sparked the beginning of Mara’s writing. Shelley said “Oh the places you’ll go…with financial confidence”, taking reference to the famous book by Dr. Seuss. Mara suddenly knew what she had to do: she needed fun rhymes for little girls to become financially confident.
So armed with passion, sudden inspiration and years of joyful experiences reading rhymed stories to her children (she thinks she enjoyed those books even more than they did!), Mara set out to put pen to paper – or rather thumbs to iPhone Notes. The stories came gushing out, as if they were just waiting to be unleashed. Each of the four stories is in rhyme, with approximately 1100 words (less than 10 minutes to read), across 32 pages with high quality watercolour illustrations by her wonderful partner, Mariajo Ilustrajo.
Mara’s daughter Tyler gave precious feedback along the way reminding her again and again that “she does not speak Bank”, and that any financial jargon had to be eliminated radically, so money messages would be understandable for children! Tyler was a constant reminder of how the financial industry has alienated so many women and girls with its jargon, and how important it is to change this.
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